Image source: https://www.digifloor.com/wp-content/uploads/2014/07/lead-generation-tool.jpg
Facebook is a great place to be individually or as a business! When you take your business online especially Facebook, you get vast opportunities to boost its success. When it comes to lead generation, Facebook has a treasure of options to garner the best quality leads. Here are the top ways to help you with the same:
Put up exciting contests:
Achievements are loved by all no matter what scale or size. Putting up a contest is one of the many ways to help your customers achieve or win something that they want.
You can cleverly take an advantage of this by putting up contests on your Facebook page. You can then mention requirements to win the contest. These requirements should include:
i) liking the page
ii) commenting on the contest post
iii) signing up for your newsletter
This will help boost your reach, inflate your engagement and hence help make your lead generation efforts more successful.
Create and then use lead forms to your advantage:
Before you design a lead form, you need to realize that the website visitors today are busier and more impatient than they ever were. So, its important that you cut the crap and be precise in everything that you do.
In other words, create a lead form that contains just the most important questions that you truly need. This would help keep your lead form short yet helpful. People would readily fill the form and once that done you have to make sure that you use this information to your benefit. Follow up with your leads in an appropriate manner for the best results.
Leverage Facebook Lead ads:
For those who have little or no idea, Facebooks native Lead Ads are a great way to garner information that Facebook already knows about the user in a mobile-optimized experience.
You can effectively use these ads to boost your lead generation efforts without bothering the users. In other words, the users dont have to retype their details several times as Facebook itself does that for them. The social media platform then passes the details to you real time via their API and CRM & ESP integrations.
Or you may go for Canvas ads as well:
Whats a Canvas ad?
Well, its a microsite that is entirely contained within the Facebook mobile experience. It is a way of gathering leads without the aid of any landing page. It resembles a Facebook lead generation campaign form. The only difference is that you dont have to do much in working on the whole thing as the shell is pre-built for you.
A Canvas ad simply allows you to drag and drop assets into the pre-built shell so as to create an entire custom ad unit. This is a highly effective way to boost your lead generation efforts and ensure greater customer engagement.
Create a dedicated tab on your Facebook page:
Yes! Thats possible.
You can do that!
You can easily add a tab to your Facebook page that deals only with email and contact information capture. You can then use this button to your benefit by offering enticing deals in exchange for receiving emails. This is a great way to attract leads.
Employ these strategies and see your lead generation efforts giving you the best results.
Source : https://www.livechatagent.com/facebook-lead-generation-strategies/
